The Ins and Outs of On-Page SEO

In the topsy-turvy Penguin world we live in, on-page SEO is a Godsend.

It’s one of the few things in SEO that can get you more search engine traffic without risking your precious place in the SERPs.

Unfortunately, most people think on-page SEO consists of dropping their keywords a few times in every post.

And while your goal with on-page is to tell Google what your page is all about, that’s only half the story.

In this infographic, I emphasize the little-known quality signals that Google gleans from your content.

Because the relevancy tips in the infographic are fairly straightforward, I’ll go into more detail with the on-page quality signals search engines value most:

• Multimedia —Text-based articles can work well but there’s something about images, screenshots and videos that makes people stick to your content like superglue. Remember, Google may use time on site as a ranking signal. So you definitely want to keep people occupied by giving them a media-rich experience.

• Outbound Links — Nothing says “spammy affiliate site” like a lack of outbound links to other sites in their niche. Remember, Google wants to send people to content that scratches their itches. And that means sending users to other people’s content. So make sure you don’t hoard all that PR for yourself and send some to other sites that your users would find helpful (especially authoritative .edu and .gov sites).

• Loading Speed — Site speed is only one percent of the Google algorithm. However, it’s one of the few things in SEO you have complete control over. And you don’t need to be a coder to make your site faster. You can usually double your site’s speed by installing the W3 Total Cache plugin. If that’s not enough speed, you should consider upgrading to a faster hosting plan. I doubled my site speed overnight by switching from dirt cheap Hostgator to a souped up Storm on Demand hosting package.

• Long Content —It’s impossible to cover any topic in depth with only 300 words to work with. And Google knows that too. If there’s a tough keyword that you want to rank for, write at least 1,500 words of quality content.

• Social Sharing Buttons — Social sharing is a sign of quality (although not a vitally important ranking factor as of yet). Make sure to put your social sharing buttons prominently on every page. You’d be surprised how many more people will share your stuff when you put the buttons at the beginning and the end of your content.

• Reduce Bounce Rate — Bounce rate is largely a product of ugly or spammy site design, boring content or hard-to-read copy. If you have pages on your site with a high bounce rate, consider sprucing up the content or investing in a clean design. Sites like SocialTriggers.com do a great job of giving their users clean designs that help them dive deep into meat of their articles.

• LSI Keywords — LSI keywords is another tool Google uses to gauge content quality. If you write 1,500-plus words (as I recommended above) you should naturally drop LSI keywords into your content. Use the Google Keyword Tool or Google Related Searches to see which keywords Big G thinks belongs in your content.

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Article by Brian Dean. Looking for backlinks that actually work? Then get your free report “Epic Backlinks for SEO Domination” at Backlinko.com. You’ll see my secret stash of quality backlinks that work like gangbusters.

Post from: SiteProNews: Webmaster News & Resources



The Ins and Outs of On-Page SEO

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