By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message.
via ClickZ Experts http://feeds.clickz.com/~r/ClickZExperts/~3/K3T3trultkc/sms-and-email-a-strategy-to-capture-outofhome-subscribers
The post SMS and Email: A Strategy to Capture Out-of-Home Subscribers appeared first on Money Rail.
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