Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

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A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.

via Home – ClickZ http://www.clickz.com/clickz/news/2274195/study-rich-media-mobile-ads-create-more-user-interaction-than-standard-banners


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