Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy

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The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront.





via ClickZ Experts http://feeds.clickz.com/~r/ClickZExperts/~3/8RGRPeWhxJ4/helping-buyers-cover-their-butts-the-ultimate-b2b-conversion-strategy


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