Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy

The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront.

via Home – ClickZ http://www.clickz.com/clickz/column/2273990/helping-buyers-cover-their-butts-the-ultimate-b2b-conversion-strategy

The post Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy appeared first on Money Rail.

via MoneyRail.NET Online Money Making