Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies

In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…







Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Read More Here..

The post Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies appeared first on Money Rail.

via MoneyRail.NET Online Money Making