While the task of grabbing a consumer’s attention and communicating a brand’s proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.
via ClickZ Experts http://feeds.clickz.com/~r/ClickZExperts/~3/PtdySuLRUdU/consumer-attention-the-new-media-currency
The post Consumer Attention – the ‘New’ Media Currency appeared first on Money Rail.
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