WordStream Is a Finalist in the 2013 MITX Innovation Awards!

We’re very happy to announce that we made the short list of finalists in the 2013 MITX Innovation Awards! Last year, our AdWords Performance Grader won the award for the “Best Customer Engagement Driver” category. This year, the 20-Minute PPC Work Week is among the finalists for “Best B2B Innovation”:

Otherwise known as “innovative online tools that make employees whistle while they work” (well, not literally). In all reality, innovative technologies have made it easier for the business to do business, making our work lives easier and more effective and our customers happier. This category recognizes innovative B2B web, social and mobile technologies that are fundamentally improving how organizations get it done.”

The 20-Minute PPC Work Week is workflow tool inside our PPC Advisor software. It’s essentially a customized to-do list that helps PPC marketers take action in their accounts. The software recommends high-impact optimizations, such as adding a new keyword or creating a negative keyword, that can save you money or increase your profits. By following the recommendations each week, clients can make a real difference in account performance in 20 minutes or less. We designed the 20-Minute PPC Work Week with busy SMB marketers in mind, and “easier” and “more effective” are what it’s all about.

We’re honored to be named a finalist in this category along with Content Raven, Account360, and Skyword. Finalists in other categories include Acquia, ion interactive, and Hubspot.

The 2013 MITX Innovation Awards Ceremony will take place on Monday, June 3, from 6:00-9:00 pm at the Westin Copley. The Innovation Awards are intended to:

• Celebrate the innovations powering the future of marketing and revolutionizing the way we work and play


• Recognize innovations developed in New England


• Connect the next generation of start-up success stories with resources and people to help create their stories sooner

Boston startups, we hope to see you there!

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

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