How to Create an AdWords Action Plan From Purchase Path Data

As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do.

via ClickZ Experts http://feeds.clickz.com/~r/ClickZExperts/~3/u7-pr1Xi9bo/how-to-create-an-adwords-action-plan-from-purchase-path-data

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