Why Responsive Email Matters [Infographic]

While we all get hyped up about responsive design for websites, let’s not forget responsive email. href="http://www.emailmonks.com/" target="_blank">EmailMonks has compiled some data on how and when mobile users check email on their devices (via href="http://www.smartinsights.com/email-marketing/email-creative-and-copywriting/responsive-email-design-infographic/" target="_blank">SmartInsights).

With only 25% of companies observed sending mobile-friendly email, and 73% of US mobile users checking email on their devices daily, sub-optimal email experience should keep many a marketer up at night.

align="center"> src="http://www.getelastic.com/wp-content/uploads/responsive-email-infographic-ecommerce-marketing.jpg" alt="Responsive email infographic for ecommerce marketers" />

href="http://www.getelastic.com/wp-content/uploads/email-monks-infographic.jpg" target="_blank">Click to enlarge

align="center"> href="http://clicktotweet.com/bGaf4" target="_blank"> src="http://www.getelastic.com/wp-content/uploads/tweet-infographic15.jpeg" />

Tweetables

• 43% of emails are read over mobile devices, expected to top 50% by end of 2013 href="http://clicktotweet.com/bJarg" target="_blank">Tweet this

• 73% of Americans check email on their smartphone daily, 62% in uk, 57% in Australia href="http://clicktotweet.com/aadCN" target="_blank">Tweet this

• 43% of mobile email users check email 4+ times/day vs. 29% that don’t use mobile email href="http://clicktotweet.com/Y7r1L" target="_blank">Tweet this

• iPhone leads all email clients for email opens (yes, even desktop) with 23% (Outlook 19%, Gmail 4%) href="http://clicktotweet.com/me0Ca" target="_blank">Tweet this

• Only 3% of email users view a single email on both mobile and desktop. The other 97% are read only once. Optimize for mobile! href="http://clicktotweet.com/dw773" target="_blank">Tweet this

• Mobile is the preferred device for checking email on the weekend href="http://clicktotweet.com/bId2F" target="_blank">Tweet this

• 38% of mobile users open emails based on interesting subject lines, 23% to pass time href="http://clicktotweet.com/fbdU9" target="_blank">Tweet this

• Top 3 preferred email messages: special offers (27%), promo/voucher (21%), order tracking/delivery info (21%) href="http://clicktotweet.com/AHuqG" target="_blank">Tweet this

• 75% of companies do not create mobile friendly email href="http://clicktotweet.com/uV1mc" target="_blank">Tweet this

via Get Elastic Ecommerce Blog http://www.getelastic.com/why-responsive-email-matters-infographic/

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