The prospect wanted to go after the key phrase “corporate wellness Michigan.”
They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results for corporate wellness in Michigan. Their logic was sound.
They said they had been trying to rank for this term for about six to seven months, and they were stuck at Page 3. They had all sorts of content in their website. The term “corporate wellness” was woven throughout. Yet for some reason they just were not able to get pass the top of Page 3.
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SEO Case Study: Content is NOT King
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