Ecommerce Links: May 2013

As is our custom, enjoy our picks for great ecommerce and technology related articles from the month of May.

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• If you can believe it, there are more iPhones sold per year than babies born. Luke W href="http://www.lukew.com/ff/entry.asp?1728" target="_blank">illustrates this crazy fact and hopes you’ve got your multi-device strategy in order.

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• Baymard Institute has put out a pretty phenomenal guide to mobile commerce design, and shares a tip on their blog about the importance of href="http://baymard.com/blog/mobile-product-list-hit-areas" target="_blank">very distinct hit areas for touch screens.

• Definitely one of the most interesting subject lines and a darn good article too, check out KISSmetrics’ href="http://blog.kissmetrics.com/superhero-conversion-rates/" target="_blank">3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates

• This month, Google unveiled a new way for brands to advertise using a “channel gadget” that href="http://mashable.com/2013/05/15/youtube-tresemme-shoppable-video/" target="_blank">supports in-video shopping, directing viewers where to buy through certain product videos like Unilever’s Tresemme shampoo, one of it’s pilot brands.

• Business Insider has an insightful look at href="http://www.businessinsider.com/3-traits-of-chinese-online-shoppers-2013-5" target="_blank">3 traits of Chinese online shoppers that differentiate them from Western consumers.

• Speaking of the Chinese market, MarketingExperiments ran an A/B test on imagery and clear calls to action. The test resulted in a 62% uplift across geographies in aggregate, but a href="http://www.marketingexperiments.com/blog/analytics-testing/increase-conversion-images-testing.html" target="_blank">staggering 433% improvement on the Chinese version of SAP.com.

• If you sell SaaS products, your conversion Nirvana is an upgrade. KISSmetrics discusses href="http://blog.kissmetrics.com/make-people-upgrade/" target="_blank">SaaS Pricing: Features that Make People Upgrade.

• Another entry from KISSmetrics (have you subscribed to this blog yet??): href="http://blog.kissmetrics.com/excel-at-subscription-economy/" target="_blank">How to excel at the subscription economy.

• We interviewed conversion optimizer Chris Goward this month and he concurred that carousels generally suck on websites. Econsultancy has 3 href="http://econsultancy.com/ca/blog/62715-three-ideas-that-convert-better-than-a-standard-carousel" target="_blank">ideas that convert better than standard carousels.

• And if this isn’t enough content for you, Conversion XL has rounded up href="http://conversionxl.com/pricing-strategies-13-articles-you-need-to-read/" target="_blank">13 fascinating posts on pricing strategies. Enjoy!

via Get Elastic Ecommerce Blog http://www.getelastic.com/ecommerce-links-may-2013/

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