What You Can Learn from Your Comment Section — A SPN Exclusive

If you want to increase your readership and guarantee that they will come back for more, you have to ensure that you are creating content they want. In order to make sure that you are delivering what your readers want, you have to create and follow a strong comment section on your site. From there, you can address your readers’ needs, wants, dislikes, and learn to craft your content. There is a lot to learn when you allow people to freely give you their input, and you can really create a place where readers want to come back.

The following are the most important reasons to have a strong comment section:

Positive Feedback

As someone who is trying to build their blog presence and traffic, you need to know what you’re doing right. Having an active comment thread allows your readers to let you know if they like what you’re writing. It is your job, however, to take an active role as well. Talk to your followers – ask what it is they like and ask them to share it. The more readers and traction you get from shares, the more traffic you will get. Plus, you benefit from the SEO advantages of your link being shared.

As you keep growing as a blogger, it is important to keep looking for positive feedback. If you start to see positive feedback drop off, you might need to re-evaluate your efforts, or even reach out to see if anything else has changed. Comments should not dictate your content but should definitely dictate your effort. You always have to keep your audience in mind as you write.

Give Your Readers What They Want

Another major benefit of having an active comment section is that you can learn from your readers’ opinions and likes. Your blog might focus on multiple topics, but it is important to find your strengths. By getting feedback from your audience, you can tailor your content to your forte. Your comment section can serve as a great source for constructive criticism, and by engaging with your commenters, you can grow as a content developer.

As previously mentioned, try to keep track of the negative, positive and constructive comments. There is a lot that you can learn from them. Hopefully the harder you work, the less push back you will see on your writing. If, on the other hand, you see an increase in article comments, and stirring up controversy isn’t your aim, then you need to re-evaluate your work. The last thing you want is to lose your audience.

Pay Attention to Your Comment Section

Another reason to pay attention to your comment section is to keep your blog safe. You need to review comments before you approve them. People still like to comment spam (drop links into comment sections that have nothing to do with your topic) just to get some link juice. You don’t want to have your site link to trashy sites. Not to say that all linking is bad, but you should be on guard. If you are trying to build your search rankings and traffic, a bad link can undermine your efforts.

It’s important to learn and grow from your audience comments. The more solid your content, the more likely it is that people will come to, and stay on, your site. Remember, it’s okay if not everyone likes your work, because their feedback can help you grow as a writer and create content that people want. Don’t be discouraged by negative feedback, and don’t let positive feedback go to your head too much.

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Jordan Mendys is a social media and SEO blogger, as well as a media producer. He writes for Aspire Direct, and lives in NC with his wife.

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What You Can Learn from Your Comment Section — A SPN Exclusive

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