How to Use “Filter Words” to Attract the Customers You Want (and Repel the Rest)

This is not for you. What would you do if a company told you that about their products? What would you say if a salesperson said this to you as you were picking an item off the shelf? Maybe you’ll get offended. Maybe you’ll think the store is elitist and snobbish. But, one thing’s for [...]

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