The announcement comes just months after the technology giant said Google TV Ads had grown so much, it could sell inventory reaching 42 million homes.
Over the past five years, Google has marketed their TV Ads as an ideal platform for advertisers who had never before used TV.
The company publicized the system as a chance to pay only for delivery, based on Google’s AdWords system. It was also an opportunity to receive “granular performance metrics, used in part for set-top-box data,” news reports said.
TV Ads used Google technology to “bring digital buying and measurement technologies to traditional TV advertising,” Google executive Shishir Mehrotra said in a recent blog.
“Video is increasingly going digital and users are now watching across numerous devices,” he wrote. “We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for Web video publishers. We also see opportunities to help users access Web content on their TV screens, through products like Google TV.”
Mehrotra wrote that while existing campaigns will still to be “supported,” Google TV Ads will be eliminated gradually over the next few months.
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Google TV Ads to be Phased Out in Favor of Online Video Space
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