Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On”

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Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s. Pepsi went around to public venues like shopping malls and offered people blind taste tests of its own caramel colored soda vs Coke. Overwhelmingly people preferred Pepsi to Coke….


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