Zap An App: Create Your Own App In Under 3 Seconds

Usually, apps take developers days, weeks, sometimes months to build. Which means usually, if you want to bring subscribers from another service into AWeber (or vise versa), you have to either hire your own developer or hope the app gets created by someone else.

Usually.

But with the new Zapier.com, you can now invite subscribers to different services yourself – and easily, at that. You just drag the services you want to integrate into place, then follow the steps here.

There are a number of ways to use it with your email campaign:

Welcome With SMS

By setting up an AWeber-to-phone zap, you can welcome new subscribers with an SMS message rather than an email.

Fill Your CRM With Prospects

If you use a customer relationship management service such as Salesforce, Highrise or Capsule, you can actually send your new AWeber subscribers directly to it as prospects. Then, should they ever become customers, you’ll be able to see just how far back they’ve been engaged with your brand.

Email Subscribers Individually

By copying your new email subscribers from AWeber to your Google Contacts, you’ll be able to email them individually, should the need arise.

Use Any Web Form You Want

While you can create amazing and stylish web forms right in AWeber, you may already have a form you’ve created in Wufoo that you’d like to use to gather email subscribers. Link Wufoo with AWeber, and zap! You can.

Bring In New Email Subscribers

If someone visits your web site, your web form invites them to sign up for your emails. By creating a zap, you can also invite people who come in contact with your brand in other ways, such as:

New Customers

If you bill clients with Chargify or Freshbooks, you can follow up with them through email to find out how satisfied they are with their purchases and encourage repeat business.

Event Attendees

When someone registers for your event on EventBrite, invite them to an email list to let them know about future events.

Support Seekers

It may make sense to invite prospects you encounter through a support app such as Desk or Zendesk to a list that gets FAQs or helpful tutorials.

But What About Permission?

We’re glad you asked. Every person added though a zap must respond to a confirmation email to be added to your list. However, since Zapier takes the web form out of the sign-up process, this confirmation email will arrive out of the blue.

It’s true that nowadays, if you make a purchase from someone, you almost expect to get emails from them. Whether you want them or not is a different story. And plenty of people who get your confirmation email may be a bit put off if they think you’re assuming they want yours.

This isn’t hard to fix, however. Just adjust your confirmation message to acknowledge the situation. You might write something like,

“Thanks for purchasing garden supplies from us! We’d like to invite you to receive our emails to get announcements of future sales and creative landscaping ideas. Just click the link here and you’ll get them.

This positions your confirmation message as an invitation, rather than a request.

(Please note: this is a step that we highly recommend. Otherwise, you risk annoying potential subscribers with a not only unexpected, but unexplained, request.)

What App Would You Zap?

Can you think of any other ways to use this amazing tool with your email campaign? Let’s discuss them in the comments.

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