Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO? [VIDEO]

Brynna Bauldauf answers: “Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO?”

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Transcription

Hi, my name is Brynna, and today our question is: Why is incorporating

Google Maps into your contact us or about me page so important for your

SEO?

Well first, what is Google Maps? Google Maps is an integration into your

search that is fed from information on websites. Anytime you put

information on your website about where you are and the area that you’re a

part of, it’s fed into Google Maps. It takes the actual brick and mortar

locations of businesses and puts it in an easy to look at map layout. It

also has reviews, photos, and business information outside of what you

would normally find on a map. So it has user reviews, from not only Zagat,

but also customer reviews it draws from things like Yelp and Urban Spoon.

So what’s new with Google Maps? Google Maps is transitioning all of its old

business listings into something called Google+ Local. It’s integrating

Google+ and the map information, where it used to be just business listings

and Google Maps. So it’s putting them together, forcing you to use Google+

and Google Maps at the same time.

So why is this important? Google is changing the way that it’s returning

your search results. So up above the regular search results, you’re going

to see the map with the regular pins like you would see if you search in

Google Maps, and then it’s going to show the paid website results. But

underneath that it’s actually going to show the Google+ Local business

listings instead of returning the regular websites. So it’s important

because you want to have your page optimized to embed the information and,

hence, returning the Google+ Local business page before actually returning

a website so you can rank as high as you can in that where it actually

matters.

So what does embedding your map information actually allow you to do? The

first is that when people go to your contact us or about me page, they’ll

actually be seeing a map and be seeing where you’re located. This makes

them believe that you’re actually a more viable business and you’re not

just a spammer out there to take their money. The second this is that when

you optimize your contact us and about me page with a map, you’re actually

telling Google that there’s other stuff on your website that’s important

for them to index. So they’re going to be pulling local clues from your

content as well as just the map. And the last and most important thing is

that when you’re returning search results, if you have all of the map

information actually put into your contact us and about me page, it’s more

likely that you’ll rank well in the Google+ Local business listings rather

than just in the website listings.

And that’s all. Thank you.

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