Money Rail: Understanding The Next Generation of Consumer [Infographic]

While everyone is busy trying to reach the customer of today very few marketers afford themselves the luxury of examining of what the next generation of consumer is truly like. Is this a mistake or is something that can be adjusted to when the time comes? Sounds awful risky to just sit back and let the new wave of consumers come down the pike without a little prior planning.

Our Email Marketing channel sponsor, AWeber, decided to help folks out in terms of giving them some insights into the ways that today’s teens prefer to communicate. Since marketers need to go where the prospects are this can be important to know. The following infographic also has some analysis attached over at the Aweber blog.

The one finding that struck me as most interesting was the use of Google+ in school. Have the kids today figured out that not many outside of the technorati know it is an option? No teacher would be checking there, right? Smart kids.